Home Selling? That faux has got to go!

Last week a local blog (Desperately Seeking Salem) advised:

“you will want to read this local business’s excellent blog about what it does to make messes into eye candy.”

Neutral colors appeal to home buyers

Eye candy . . . mmmmmm.  I like it!

While it’s not a description I’ve ever used when describing interior design or home staging ideas, I think it’s a perfect description of our business!

If you’re wanting to:

create a home that makes you smile when you enter the door


a house that is appealing to buyers,

changing those messes into eye candy can be easy and affordable!  It’s just knowing how and what to improve – and that’s our speciality!  This recently staged home is a perfect example.

This above faux paint job screamed 1990 when you walked into this beautiful master suite.  Painted over by the owners for less than $20, a few colorful towels and decor — now it looks like an asset, not a “to do” project.

When choosing wall colors, always take into consideration the flooring color!

In the great room, the wall color was beautiful, the flooring neutral, but these two colors did not go well together.

Especially a problem when the room is vacant because it gives buyers the feeling of “why doesn’t this home say welcome”?

Ever enter a room and it just doesn’t “feel” right?

Furniture and decor adds warmth to vacant rooms

By adding some contemporary decor and furniture, the focus was now on how the space could be used! The room now was warm and inviting from the first impression.

This home was on the market for about a year and a half before we were called for a staging consultation.

Located in Albany, Oregon where the average days on market are 142 and 11 months of inventory are currently listed, the odds were against this home in getting a quick sale – even if the owners implemented each of our recommendations.

We met and armed them with a detailed “to do” list, which they implemented within a week.  We the returned, providing a basic home staging package of furniture and decor.

An offer was received in two days.

It’s always hard to resist candy — even if it is just eye candy!

What can you do to make your space irresistible?

Maximizing every home’s potential within the home owner’s budget is always the goal of Creative Concepts – Home Staging and Contracting.  Margaret Oscilia, Professional Home Stager, specializes in redesigning spaces and preparing homes to sell. 

The following article is so well written I couldn’t help but highlighting it on our blog site as well.  If home sellers are not willing to price their home where their real estate professional has advised, they are wasting time and their agent’s efforts.

In 2010 we have started calculating our home staging statistics differently than in prior years.  We now ask agents if the home is priced where they have recommended. Why?  We see a SIGNIFICANT difference in the days on market for those homes who are overpriced or “testing” the market.  Some listings we have staged are listed for 15% over what the agent recommended . . . . hmmm.

Fabulous staging helps buyers fall in love with homes – but can’t make up for correct pricing! We like to be part of the winning combination of correct pricing and presentation!

Via Dave Pautsch, REALTOR, CRS (RE/MAX Integrity):

This is an open letter to all those who are thinking about becoming Sellers in this market.

Dear Potential Sellers;

Thank you so much for thinking of me.  I am looking forward to our meeting so that I can review with you the results of my extensive market analysis, my aggressive buyer-centric marketing plan for your home, and to do what I can to help you prepare your home for a listing in this crazy market.Thanks for Listening to Real Estate Talk on KGAL

During the course of our meeting, which will take about an hour I have only one request of you.  PLEASE do not say “Well, we don’t really HAVE to sell right now” as a way to justify over-pricing your home.  If you truly do not HAVE to sell right now, the smartest thing you can do is to NOT SELL RIGHT NOW.  Stay in your home, and call me again 90 to 120 days before you NEED to sell.

  • This is not the market to dip your toe into the water, putting another listing that just won’t sell in an already over-crowded market
  • This is not the time to overprice your home with the idea that you can always drop the price later (you either won’t do it at all – or you’ll do it too late)
  • Such a strategy will ruin your negotiating position
    • Every buyer who WAS in the market for a home like yours will have bought something else.
    • So, when you finally NEED to sell, your only potential buyers are the new ones coming into the market…and they will see you as DESPERATE to sell, because you’ve been on the market forever
  • You called me because of my reputation.  Following this strategy will RUIN my reputation.
  • I work hard to build a good working relationship with my clients at the start of the listing.  This strategy will jeopardize that relationship, as you will rightly blame me that no interested buyers are coming to view your home.
    • And honestly, the blame IS MINE if I let you follow this course of action
As your Agent – I want to be on your side, helping you to achieve your goals.  IF your goal is to sell your home for the best price and on the best terms, then we (as a team) need to pay attention to the data and think of PRICE as a marketing position.  Your Listing Price represents greater than 80% of the marketing battle!  The other 20% is curb appeal, staging, and effectively exposing your home to the buyers and their agents who are looking for homes (online, print, MLS, networks…).

Moving or improving? Creative Concepts and Contracting has the expertise to showcase your home’s full potential, stretch your budget, and maximize your time.

Professional Home Staging – Reliable Contractor Repairs – Beautiful Results!

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Other Blogs of Interest:

Inside Home Selling Secrets!

What’s the Key to A Quick Sale of My Home?