Many will think that poorly prepared listings are a rare case, but unfortunately I rarely see listing photos that couldn’t be improved.

Home sellers count on real estate professionals to advise them on how to sell their homes the quickest, for the least hassle, and for the most money. Some agents are afraid to:

  • hurt feelings or make their sellers uncomfortable,
  • don’t want to spend the time needed to fully explain what needs to be done to prepare the home for sale,
  • lack faith in the ability of their seller to improve the property,
  • are naive on the nuances of home selling psychology and marketing at it’s finest,
  • underestimate the power of photos in his market where 90% of home buyers are shopping for homes on the internet!

Gotta love this example from a fellow blogger:

Via Alan May, Coldwell Banker Evanston Realtor®, Evanston Real Estate (Evanston Condos, Evanston Homes, North Shore Homes):

How do you prepare a home for a quick sale? YES, this is a property currently for sale on our MLS.  When it popped up on my screen it actually made me “gasp”.

Most properties could benefit from a decluttering, or a stager… but this property… I think it may be beyond staging or decluttering.  I think this one may call for an Exorcism.cluttered rooms will not attract home buyers

There isn’t a surface that doesn’t have “something” hanging on it, or from it.  There isn’t an uncovered surface. It’s literally a cacophany of colour and junk.

I can’t believe that the agent listing this property allowed these photos to be taken, let alone published on the MLS.

Perhaps, in defense of the agent, the place looked much worse before the photos and the agent thinks that NOW it looks so much better… “You should have seen the junk that she got outta this house!”Listing photos are the key to attracting home buyers

Do you think these photos show the property to its best advantage?  Do you think it does the property a good service, and will help it sell?how to stage a room for sale?

Yikes!!  It makes me think that Linda Blair must live here. As you cross the threshold, the walls will begin bleeding and a disembodied voice will quietly cry… “Get out” (oh, wait… that was the Amityville Horror).

Oh, well… they’re both appropriate here. I think this is enough to make the average stager cry.


Selling your home?  If your photos aren’t fabulous be prepared to have a lower selling price or a very long wait in this real estate market!

Margaret Oscilia Home Stager Salem OregonMargaret Oscilia is a Professional Home Stager serving Salem Oregon and surround areas who specializing in helping home sellers maximize their equity when preparing to sell.  Moving or improving? Creative Concepts and Contracting has the expertise to showcase your home’s full potential, stretch your budget, and maximize your time.

Professional Home Staging – Reliable Contractor Repairs – Beautiful Results!

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Home Selling? That faux has got to go!

Last week a local blog (Desperately Seeking Salem) advised:

“you will want to read this local business’s excellent blog about what it does to make messes into eye candy.”

Neutral colors appeal to home buyers

Eye candy . . . mmmmmm.  I like it!

While it’s not a description I’ve ever used when describing interior design or home staging ideas, I think it’s a perfect description of our business!

If you’re wanting to:

create a home that makes you smile when you enter the door


a house that is appealing to buyers,

changing those messes into eye candy can be easy and affordable!  It’s just knowing how and what to improve – and that’s our speciality!  This recently staged home is a perfect example.

This above faux paint job screamed 1990 when you walked into this beautiful master suite.  Painted over by the owners for less than $20, a few colorful towels and decor — now it looks like an asset, not a “to do” project.

When choosing wall colors, always take into consideration the flooring color!

In the great room, the wall color was beautiful, the flooring neutral, but these two colors did not go well together.

Especially a problem when the room is vacant because it gives buyers the feeling of “why doesn’t this home say welcome”?

Ever enter a room and it just doesn’t “feel” right?

Furniture and decor adds warmth to vacant rooms

By adding some contemporary decor and furniture, the focus was now on how the space could be used! The room now was warm and inviting from the first impression.

This home was on the market for about a year and a half before we were called for a staging consultation.

Located in Albany, Oregon where the average days on market are 142 and 11 months of inventory are currently listed, the odds were against this home in getting a quick sale – even if the owners implemented each of our recommendations.

We met and armed them with a detailed “to do” list, which they implemented within a week.  We the returned, providing a basic home staging package of furniture and decor.

An offer was received in two days.

It’s always hard to resist candy — even if it is just eye candy!

What can you do to make your space irresistible?

Maximizing every home’s potential within the home owner’s budget is always the goal of Creative Concepts – Home Staging and Contracting.  Margaret Oscilia, Professional Home Stager, specializes in redesigning spaces and preparing homes to sell.